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Producciones de Arte y Pensamiento, S.L.

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EditorialProyectos Utópicos S.L
YearJuly / 2012
LanguageSpanish / English


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Magazine on contemporary culture

Consider yourself a traveller but realize that today it may be that one can only be a tourist, contemplate tourism posters and ask yourself whether Spain is really different, converse with the ghosts of the most famous magician in history and of the creator of Sherlock Holmes. Look at portraits in the form of poetry, read how a painter confesses his photographic obsessions, comprehend that museums belong to everyone...


One journey by Hannah Collins that is transformed into many; pictures from glamorous 1940s Hollywood movies by Eli Cortiñas; the avant-garde manifest in the form of a comic by Fabián Marcaccio, and Liam Gillick's reflection on the aesthetics of production methods.

FLUOR is the place where your wish comes true, what you had been waiting for in a magazine and can now find every three months in your bookshop.

FLUOR is the exhibition that you would want to have on your bookcase.

FLUOR is a space for the imagination.

Why don't you endeavour to imagine with us?


Think Tank: Turismology. Dean MacCannell / Fernando Estévez / Mariano de Santa Ana

Journey: Is Spain Different? Alicia Fuentes Vega.

Poetry: Mariano Mayer.

Microessay: Photographic Obsessions. Miquel Mont.

Story: Houdini & Conan Doyle: Challenging the Spirits.

F9: Musée Précaire Albinet by Thomas Hirshhorn. Martí Perán.

Site Specific: Eli Cortiñas, Hannah Collins, Liam Gillick and Fabián Marcaccio.


FLUOR is an idea by Proyectos Utópicos Ltd., which, directed by Rosa Olivares, is the publishing group specialized in the most important contemporary art in Spain: EXIT (Europe's leading photography magazine since 1999); Exit Express (the magazine that has been shaking up Spanish contemporary art scene for 8 years and that was transformed in 2012 into the first digital magazine in Spanish); Exit Book (the only periodical publication on contemporary art criticism, theory and publications); EXITmail (the newsletter in Spanish with the largest online circulation); EXIT Editions (limited photography editions by Thomas Ruff, Miguel Rio Branco, Alfredo Jaar, Pierre Gonnord, Valerie Belin, Esther Ferrer....); EXIT Publications (three different book series, artist projects, contemporary art theory and criticism, encyclopaedias and reference books).